REDUCE. EMPOWER. DEVELOP.
RESEARCH. EDUCATE. DELIVER.
REDUCE EVERY DEATH.
Tobacco Harm Reduction
Public Health Advocacy
Community Health Reshaping
Informed Health Choices
Mission
At RED, our mission is to generate high-impact, evidence-based research that is strategically published and promoted across local and international platforms to influence health policy and improve population health in Pakistan. We are committed to driving awareness around the dangers of tobacco use while advocating for science-backed harm reduction strategies as viable alternatives for current users.
​
Through research, education, and advocacy, we aim to spark public discourse, engage decision-makers, and shift behaviors—helping people transition away from combustible and high-risk tobacco products toward safer, reduced-harm alternatives. By amplifying voices and evidence in the harm reduction space, we strive to reduce the tobacco-related disease burden and create a healthier, better-informed society.
Vision
At Red Pakistan, we envision a healthier future for Pakistan—one where evidence-based harm reduction strategies are embraced, and the devastating impact of tobacco use is significantly reduced. We aim to reshape the national narrative on public health by:
​
-
Championing tobacco harm reduction as a critical pillar in Pakistan’s public health and national policy frameworks.
-
Driving sustainable changes that prioritize disease prevention, early intervention, and health promotion—especially in vulnerable communities.
-
Bridging the gap between oral and general health awareness, helping every individual understand the deep connection between what goes into the body and the quality of life it creates.
-
Creating an informed public empowered to make healthier choices, free from misinformation and preventable health risks.
​
Through data-driven advocacy, targeted research, and public engagement, we aspire to spark a national shift—toward prevention, towards reduced harm, and toward a Pakistan that values long-term health over short-term habits.
Get Involved
At Red, we envision a healthier future for Pakistan—one where evidence-based harm reduction strategies are embraced, and the devastating impact of tobacco use is significantly reduced. We aim to reshape the national narrative on public health by championing tobacco harm reduction as a critical pillar in Pakistan’s public health and national policy frameworks.
Join the Movement
Data-Driven Advocacy
Targeted Research
Through data-driven advocacy, targeted research, and public engagement, we aspire to spark a national shift—toward prevention, towards reduced harm, and toward a Pakistan that values long-term health over short-term habits.
Public Engagement
Creating an informed public empowered to make healthier choices, free from misinformation and preventable health risks.
Empowerment
Bridging the gap between oral and general health awareness, helping every individual understand the deep connection between what goes into the body and the quality of life it creates.